Web Archives - Coconsult https://www.coconsult.fr/en/category/web-en/ BETTER TOGEHER Thu, 27 Feb 2025 09:33:46 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.5 https://www.coconsult.fr/wp-content/uploads/2021/09/CoConsultLOGO-flood2-2-150x150.png Web Archives - Coconsult https://www.coconsult.fr/en/category/web-en/ 32 32 Why having a mobile app in 2025 is essential for your business? https://www.coconsult.fr/en/elementor-12662/ Thu, 27 Feb 2025 08:55:09 +0000 https://www.coconsult.fr/?p=12662 Why having a mobile app in 2025 is essential for your business? With over 7.3 billion smartphones in circulation worldwide and 92% of mobile time spent on apps, digital transformation is accelerating.   If you’re still hesitating to develop your own app, here’s why it will be a strategic asset in 2025. 1. An improved user experience A mobile app provides smooth, fast, and intuitive navigation. Unlike traditional websites, it is designed to perfectly adapt to smartphone and tablet screens, ensuring an optimal user experience. 80% of mobile users use an app rather than a website. 2. Strengthened customer engagement With push notifications, you can interact directly with your customers in real-time, send them personalized offers, and improve their loyalty. In 2025, 68% of consumers say they are more likely to make a purchase from a company that sends them relevant notifications. 3. A powerful tool to boost your sales Mobile commerce (m-commerce) now accounts for 75% of online transactions. A mobile app optimizes the shopping journey with a simplified process, secure payments, and options like one-click payment or integration of digital wallets (Apple Pay, Google Pay, etc.). Mobile app conversion rates are on average 3 times higher than those of websites.   4. Increased visibility and a strengthened brand image Listing your app on the App Store and Google Play Store helps improve your brand’s visibility. A well-optimized app with strategic keywords boosts your visibility and attracts new users. In 2025, 48% of companies with a mobile app report a significant increase in brand awareness. 5. Valuable data collection for your marketing strategy A mobile app allows you to collect essential user data: purchasing behaviors, preferences, time spent on the app, and more.These insights enable you to tailor your marketing campaigns and optimize your conversion rates.Companies leveraging mobile app data increase their revenue by an average of 25%. 6. Differentiation from the competition In 2025, many companies are investing in mobile apps. 60% of SMEs plan to develop their own app by the end of the year. If you don’t have one yet, you risk being outpaced by competitors offering a more advanced and accessible digital experience. 7. Optimisation du SEO mobile A well-developed mobile app enhances your online presence by boosting your ASO (App Store Optimization) and driving traffic to your website, thereby improving your organic SEO on Google. Companies with a mobile app see an average increase of 20% in their organic traffic. Conclusion Having a mobile app in 2025 is no longer an option, but a necessity to stay competitive. Whether it’s to enhance the customer experience, boost your sales, or strengthen your brand image, an app is a powerful tool that supports your growth. With mobile adoption continuously rising and a direct impact on revenue, investing in a mobile app is an essential strategic choice. Want to learn more about the benefits of a mobile app for your business? Contact us today to discover how a custom mobile solution can meet your needs and help you achieve your goals. Contact us

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Why having a mobile app in 2025 is essential for your business?

With over 7.3 billion smartphones in circulation worldwide and 92% of mobile time spent on apps, digital transformation is accelerating.

 
If you're still hesitating to develop your own app, here’s why it will be a strategic asset in 2025.

1. An improved user experience

A mobile app provides smooth, fast, and intuitive navigation. Unlike traditional websites, it is designed to perfectly adapt to smartphone and tablet screens, ensuring an optimal user experience.

80% of mobile users use an app rather than a website.

Business idea

2. Strengthened customer engagement

With push notifications, you can interact directly with your customers in real-time, send them personalized offers, and improve their loyalty. In 2025, 68% of consumers say they are more likely to make a purchase from a company that sends them relevant notifications.

3. A powerful tool to boost your sales

  • Mobile commerce (m-commerce) now accounts for 75% of online transactions.
  • A mobile app optimizes the shopping journey with a simplified process, secure payments, and options like one-click payment or integration of digital wallets (Apple Pay, Google Pay, etc.).

  • Mobile app conversion rates are on average 3 times higher than those of websites.

     
sales

4. Increased visibility and a strengthened brand image

Listing your app on the App Store and Google Play Store helps improve your brand’s visibility. A well-optimized app with strategic keywords boosts your visibility and attracts new users.

In 2025, 48% of companies with a mobile app report a significant increase in brand awareness.

5. Valuable data collection for your marketing strategy

A mobile app allows you to collect essential user data: purchasing behaviors, preferences, time spent on the app, and more.
These insights enable you to tailor your marketing campaigns and optimize your conversion rates.
Companies leveraging mobile app data increase their revenue by an average of 25%.

application mobile

6. Differentiation from the competition

In 2025, many companies are investing in mobile apps. 60% of SMEs plan to develop their own app by the end of the year. If you don’t have one yet, you risk being outpaced by competitors offering a more advanced and accessible digital experience.

7. Optimisation du SEO mobile

A well-developed mobile app enhances your online presence by boosting your ASO (App Store Optimization) and driving traffic to your website, thereby improving your organic SEO on Google.

Companies with a mobile app see an average increase of 20% in their organic traffic.

Conclusion

Having a mobile app in 2025 is no longer an option, but a necessity to stay competitive. Whether it’s to enhance the customer experience, boost your sales, or strengthen your brand image, an app is a powerful tool that supports your growth. With mobile adoption continuously rising and a direct impact on revenue, investing in a mobile app is an essential strategic choice.

Want to learn more about the benefits of a mobile app for your business? Contact us today to discover how a custom mobile solution can meet your needs and help you achieve your goals.

Contact us

The post Why having a mobile app in 2025 is essential for your business? appeared first on Coconsult.

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